THE ORGANIZER, IN CONTROL AND BACK IN ACTION
AFTER DUKAKIS, DONNA BRAZILE GIVES THE MARCHING ORDERS TO HELP THE HOMELESS
By Donna Britt
Washington Post Staff Writer
Saturday, October 7, 1989
; Page C01
It's ironic that Donna Brazile -- who, as coordinator of today's Housing
Now! march for the homeless, effortlessly juggles the needs of 21 staffers,
several thousand homeless and four antsy police agencies -- is best known for
a few, fleeting hours when she was totally out of control.
She lost control long enough to sabotage her own top job on Gov. Michael
Dukakis's presidential campaign. Long enough to let her righteous anger at her
boss, herself, and what she saw as a racist campaign by candidate George Bush
goad her into publicly floating the widely circulated -- and unsubstantiated
-- rumor that the then-vice president was having an affair.
Today, Brazile is back, doing what she does best: handling things. Her
office at the Community for Creative Non-Violence, homeless activist Mitch
Snyder's shelter, is a flurry of typed memos, pink messages and manila
envelopes taped to the walls. It's a mess. But Brazile is efficiency in a
red-flecked suit.
She fields phone calls from celebrities eager to participate in the march
that has brought tens of thousands of homeless and their supporters to the
capital ("Lenny Kavitz, Kravitz? What's Lisa Bonet's husband's name?" she asks
an aide. "His band wants to perform ... Rosanna DeSoto -- she's Hispanic,
isn't she? We need a Hispanic."). She calms staffers who ignore the "DONNA'S
ON THE PHONE" sign on the door to hit her up for money, advice, direction. She
considers last-minute requests for credentials from the politicos who two
months ago wouldn't return her phone calls.
Back in her perch in the driver's seat, it's easy for Brazile to talk about
her need to be in charge. Ask what scares her and she names two things she
cannot control: Flying. And smelling the roses.
The flying part is easy.
"It upsets my balance. I'm at the mercy of a pilot I don't know, a plane I
haven't checked out. I'm not in control."
Explaining the roses is more difficult.
"This is going to sound weird," she begins slowly, "but I can smell death.
It smells like a rose to me."
It goes back to June 1975, when her grandmother, "the most positive
influence on my life, next to my mother," had a stroke.
"Me and my sisters took turns taking care of her. She loved house spray,
loved that rose smell. I sprayed it in her room and she said, 'That smells
good.' "
Brazile smelled that rose scent at the moment her grandmother squeezed her
hand just before she died.
Years later, she smelled it hours before a cousin's sudden death. And last
year she smelled it again when her mother was admitted to a hospital in her
native New Orleans. This was just days after she had resigned her post as
Michael Dukakis's deputy field director after telling reporters that Bush
should "fess up" to the American people about whether he was carrying on with
another woman.
Brazile takes off her glasses and rubs her eyes. "I kept telling myself,
'She's okay, she's okay,' " she says now. "This was the most intense period of
my life. I was trying to figure out, 'What did I say?" I needed time to become
a human being again, to withdraw. Then I smelled the roses and I froze."
Her mother's death two days later forever changed her life. When Brazile
returned home to Louisiana for the funeral, it was the first time she flew
without fear, she says, the first time she felt as if she had no purpose.
Until last year, being "without purpose" was completely foreign to Donna
Brazile, whom former Dukakis campaign deputy press secretary Deborah Hayes
Johns calls "the most well-connected person I know ... one of the smartest
Democrats in Washington."
One of her earliest memories is of sitting on the porch of the ramshackle,
Kenner, La., home she shared with her parents -- a janitor and a maid -- and
her eight brothers and sisters. She watched a parade of people, better-dressed
and better-shod than she, pass by on their way to Sunday picnics. It was about
then that she decided to make a difference.
She was 9 when she started passing out campaign literature; 16 when she
stuffed envelopes and registered voters for Jimmy Carter; 21 when she became a
lobbyist for the National Student Education Fund. She was a ripe 23 in 1983
when, as national director of the 20th Anniversary March on Washington, she
stood in the Rose Garden with Stevie Wonder and Coretta Scott King while an
unenthusiastic Ronald Reagan signed the bill that made the Rev. Martin Luther
King's birthday a national holiday.
Soon afterward, she used her genius for organizing to aid Jesse Jackson's
first bid for the presidency. One week, she says now, she was mobilization
director. But then Jackson replaced her with a white person. Then she was
Rainbow Coalition director -- until the Jackson people replaced her with
another white person and moved her again. These days, Brazile says she still
admires Jackson and supports the goals of the Rainbow Coalition. But she
hasn't worked officially for him since.
Considering the frustrations of grass-roots organizing, its interminable
hours and constant demands -- not to mention seldom getting credit for a job
well done -- why does she do it?
"It's the energy I like, the enthusiasm," she says. "When I started working
with Stevie Wonder on the King holiday in 1981, they told us it would never be
done. For two years, we brought people to the capital, we presented 7 million
signatures to Speaker Tip O'Neill. By August 1983, the 20th anniversary of the
March on Washington, we had enough support for passage."
Her reverie is interrupted by a phone call. "Un-huh, uh-huh." Brazile nods
her head. "Yes, Susan Dey was on 'GMA' -- she pushed Tracy Chapman, the
entertainment aspect. She was good. ... Is Dionne {Warwick} calling Stevie?
Un-huh."
Brazile hangs up. The phone rings again.
"Okay, Grace Slick is coming in early," she says, nodding again. Then she
looks puzzled. "Who's Grace Slick? ... Right, Jefferson Airplane." She laughs.
"Now wait, there are some white people I listen to. Like Barbra Streisand. ...
But I'm sure I'll enjoy Jefferson Airplane."
Brazile hasn't had more than three hours' sleep a day in more than two
weeks, she says. But her bearing, her banter, remains as smooth as the surface
on her never-too-distant coffee cup.
"When you meet her you are struck by her real intensity for her causes,"
says Mark Gearan, former Dukakis campaign press secretary, and currently
federal relations director for Gov. Dukakis here. "A lot of people enjoy the
fun of politics ... the power. But her motivation is issues and the
advancement of people who are less privileged -- the homeless, the poor."
"She believes in what she's doing, devotes a lot of physical and emotional
energy to it," says Johns, now press secretary for Majority Leader Richard
Gephardt. She was often Brazile's roommate during the presidential campaign.
"At 2 a.m., after we'd walked away from work, she'd still be talking about it.
I'd be thinking, 'Oh, for one good day in the mall.' She'd be planning the
next day or month on the campaign."
But of course, says Brazile. "I'm an organizer. My energy comes from
putting my beliefs in action. Nothing frustrates me more than hearing people
talk about ideas and then having no way to put them in action." That's why she
was a key organizer for the National Hands Across America campaign, and why,
at the request of former congresswoman Shirley Chisholm, she became executive
director of the National Political Congress of Black Women.
Yet another staffer sticks her head in, reminding Brazile that it's time to
walk three blocks to the Capitol for a warm-up rally for hundreds of homeless
people. Many walked here from New York, Roanoke and Boston; others were part
of a caravan of cars that drove from Los Angeles. On the Capitol steps is a
swirling wave of people, a scene straight out of the '60s -- jeans and long
hair and cigarettes and sandals and babies and buttons and hugs and hype and
lots of laughter. There's anger, too, as some complain about a Maryland
shelter that served them Rice Krispies for dinner and others chant, "No
housing, no peace!" From the steps above, several expressionless policemen
survey the tumult.
And, '60s-like, there's lots of love. Women cradling infants and men with
uncombed hair surround actor Jon Voight, a tireless supporter of homeless
rights, and ask him to sign their "Housing Now" T-shirts. A man from the New
York contingent with burnt-chocolate skin and frayed slacks is one of a dozen
people who hug Brazile. He tells her he's moved by the sight of so many
hopeful-looking homeless people. "I try to tell people God is able," he says.
"When people come together, it's the only way King's dream will be fulfilled."
Snyder also greets Brazile with a bear hug. Later, he says, "I don't think
anybody else in the U.S. could do what she's done here. She's brought together
the most amazing constituencies -- whites, blacks, old, young, everybody."
That talent for pulling together people of all stripes for a common cause
-- plus her formidable connections in the black community -- caught the
Dukakis camp's attention last year.
Brazile had just finished a stint as national field director for Gephardt's
presidential campaign, the first black person to hold such a powerful position
for a major white candidate. When no firm offer from candidate Jackson was
forthcoming, Brazile threw her lot with Dukakis. Though the governor was way
ahead of Vice President Bush in the polls when she joined the campign in May,
the Dukakis camp was thrilled to get her, says Gearan.
"People were excited to get someone of her stature and skill. ... The most
important thing she brought was her skill in organizing. At that time, she was
an important senior staff member of another campaign; she complemented our
staff. She was someone with a national reputation ... Everybody has a
different perspective; she represented hers very effectively."
Some thought Brazile's hiring was the first signal that Dukakis was ready
to make a serious effort to attract black voters. Up to that point, some
Dukakis campaign operatives felt so sure of getting the black vote,
traditionally Democratic, that they took it for granted.
Things didn't change much, even with Brazile on board. From the beginning,
the Duke and his mostly white, Harvard-educated core staff made numerous
decisions that galled her and, quite often, black leaders. One was his choice
-- over Brazile's strenuous objections -- not to mention the three civil
rights workers slain in Philadelphia, Miss., at a rally at the murder site on
the 24th anniversary of the killings. Another was the decision by the Dukakis
campaign not to have the candidate appear at the keynote dinner of the annual
Congressional Black Caucus weekend -- a tradition among Democratic
presidential candidates. "They told me that buying a table would constitute a
'slush fund,' " says Brazile now, ice in her voice. "I refused to come to work
the next day." Later, she says, Dukakis apologized to her, reversed his
position and appeared at the dinner.
Increasingly, reporters and others noticed that Dukakis -- who seldom
included visits to predominantly black areas on his campaign itinerary --
almost never made such appearances during the day. Brazile and others thought
the reason was obvious: Night trips to black neighborhoods wouldn't make the
evening news.
She felt unappreciated, shut out. "I was not a main player," she says.
"Nobody was who wasn't in their little insiders club. I was on the sidelines
with a lot of very good people."
Perhaps the turning point for Brazile came on the October day when a farmer
in rural central Illinois walked up to her, stared in her face and declared,
"You're a Willie Horton nigger."
She was incensed, completely floored. Today, Brazile smiles ruefully at the
memory. "I called him a cracker or two," she admits. "Then I thought, 'I'm on
this man's property, let me get on the {campaign} van."
Incredulously, she displayed to other staffers the brochures that had
fueled the farmer's comment. Circulated by the local Republican party, the
leaflets showed the glowering face of Horton -- a black convicted murderer who
raped a white Maryland woman and stabbed her fiance in 1987 while on furlough
from a Massachusetts prison.
Brazile -- and other black and white campaign experts -- felt certain the
Bush camp's use of the Horton case was two-fold: to depict Dukakis as weak on
crime and to forward the old racist notion that angry black men rape innocent
white women.
Other staffers, she says now, were hardly outraged. "What pissed me off was
the nonchalance ... I went around saying, "Did you see this?" They said, 'Yep,
yep, yep, we're gonna do something."
The pressure continued to build. That night, a minister from St. Louis
called and asked campaign staffers why Dukakis always campaigned in the city's
suburbs, never in the black neighborhood. "Of course, they said, "DON-NA!" and
I got on the phone and said 'um-hum, um-hum. We're gonna try to get there.' "
Later that night, she watched TV news clips of Dukakis responding to the
Horton literature. He called it garbage. Brazile, who thought it was much
worse, went numb.
The next day, staffers gathered in a New Haven, Conn., restaurant with the
candidate to see the Dukakis TV ads that had just been produced to counter the
Horton ads. To her horror, she saw a commercial almost identical to the Horton
ad -- with a Hispanic man substituted for Horton.
"I said, very quietly, 'Have you contacted Hispanic leaders about this? ...
Black leaders?' I couldn't believe it."
The next people she encountered, she says, were a group of reporters.
Mike Frisby of the Boston Globe recalls the scene:
"I was talking to Donna specifically about the difference between Bush and
Dukakis on women's issues. Suddenly, Donna went off and started talking about
how George Bush needs to 'Fess up' {about whether he was having an affair} . I
remember at one point I said, 'Donna, is this on the record?' She never said
no ... Several times, I asked her; then another reporter asked her if it was
on the record. At no time did she say, 'No, don't use this.' "
He says none of the reporters covering Dukakis wanted to hurt Brazile. "A
lot of people on the campaign would not give you sound answers. Donna would.
And because of that, reporters had great respect for her. That's the reason we
gave her so many opportunities to say, "Don't use this," and she never said
that. ... She was angry. No doubt about it."
Knight-Ridder reporter Ken Cooper saw it differently. "It seemed sort of
like an act of bravado -- like she said, 'What the hell, {Dukakis} won't say
it, I'll do it.' There was even an element of machismo to it. Donna's a
different kind of woman. She's tough."
Word spread among the press corps that a top aide was trashing Bush.
Reporters were waiting for her when she boarded the bus press and staff were
sharing for a trip to New York for the annual Al Smith dinner.
Brazile thought she was ready for them, too.
"I knew on the bus that I had to clean it up," she says now. "But instead,
what I did was finish it."
She repeated her 'fess up' remark; she attacked Bush's use of the Willie
Horton literature as racist.
"I talked about how Bush was using 'liberalism' as a code word that meant
{Dukakis} was going to help black people, so don't help him.
"The funny thing is, that day, the {Bush rumor} was not really on my mind
... God bless the Bushes, I really wasn't thinking about them at that time.
What was on my mind was how I was so hurt, being called a 'Willie Horton
nigger.' It rocked me. I had gone to Deborah {Johns} and said, 'I'm tired of
being black. Sick of being black.' And I vented."
The enormity of her actions finally hit Brazile when the bus pulled into
the Waldorf-Astoria Hotel in New York. Knowing that what she'd done was
irrevocable, Brazile phoned Dukakis's national headquarters in Boston.
When she told deputy campaign manager Jack Corrigan that she'd done
something he wouldn't like, he asked what.
"I said, 'Well, I called the vice president an adulterer, a racist and a
liar. And if I'd stayed on the bus long enough, I would have gotten to the
Democrats.' "
Adds Gearan: "She kept saying she didn't want to do anything to hurt the
campaign. She kept saying that."
Minutes later, Dukakis campaign manager Susan Estrich suggested that
Brazile resign. Fine, thought Brazile after she hung up the phone. Then,
filled with dread, she called her mother.
She needn't have worried. Jean Brazile's reaction to the announcement that
her daughter had just quit the Dukakis team was like a balm.
Says Brazile: "She told me, 'You probably should stop working for people
who don't know what the hell they believe in.' "
That helped, even when, predictably, Dukakis operatives immediately
denounced her as a "minor" staffer who had no right to speak for anybody, and
the governor himself -- whom she personally liked and whose candidacy she
still largely believed in -- was forced to apologize to Bush for her
impropriety.
Not everyone was unsympathetic. Even the Globe's Frisby -- who admits he
had a great time writing the "Dukakis Aide Accuses Bush" story -- felt some
sympathy for Brazile.
"She's close to being brilliant as a campaign organizer, has a real knack.
... The problem with the Dukakis campaign was that they didn't listen. ...
Remember how they used to call {former Dallas Cowboys coach} Tom Landry the
'Plastic Man' because he was so rigid and strict? Some ballplayers couldn't
play for him because they couldn't fit the formula. That's what Donna was
dealing with, a campaign that was white and Harvard-bred. So if you didn't fit
in those guidelines, your ideas didn't get as much weight."
Typically, Brazile doesn't see herself as a victim. She just made a lulu of
a mistake, "my first in politics," she says. "Before that, I was perfect.
"I had been raised to think, to express my beliefs," she says now. "But
what I did wasn't thought-out or rational. If I had it to do again, I
wouldn't."
Back home in Washington, Brazile had hardly begun to heal when she smelled
the roses. The next few months were the hardest of her life.
"When my mother died, it left a doughnut in me. A big hole," she says. She
removes her glasses again, running her fingers across her eyes. "You could see
right through me."
Before then, she says, "it was simple to say what I was going to do with my
life -- it was 'I'm going to law school,' this and that. I had organized my
life like a campaign. My mother's death took me apart."
Pulling herself together meant taking stock of how she lived, ate, drank.
She gave up cigarettes, beef, even her occasional end-of-the-day glass of
white wine. She started walking everywhere. She lost 45 pounds, and began
going to church again.
"I was cleansing myself. What I kept coming back to was that I could never
go back to the way life was before she died. Up until that point, she was
driving me, I always did what she would do, speak up for the little guy."
But old habits don't die without a fight. When Mitch Snyder came to her,
asking for help in organizing a national march that would focus the world's
attention on the plight of America's homeless, her first reaction was, "No
way." A few days later, she was on the phone, mobilizing her contacts, doing
what she does best.
Sometimes Brazile thinks she does it too well.
Organizing is "a sickness, an obsession," she says, genuinely concerned
behind her smile. "I'm obsessed with the thought of making things happen. ...
Ultimately, I do it because I'm scared. I don't ever, ever, ever want to be
poor again. And the best way to insure that won't happen is to organize, to
fight for our lives."
Today, that means putting the finishing touches on the Housing Now! march.
Brazile says she knows exactly what she'll do Monday -- when the march and its
aftermath are part of her past.
"I will get funky," she says. That means she will throw on some jeans and a
sweat shirt. She will walk from her Capitol Hill apartment to Eastern Market,
buy a couple of newspapers and walk, very slowly, back home. She will put
Anita Baker on the stereo, then some Mahalia Jackson. Next, she'll pop a tape
or two on her VCR. "I like two-hour things," she says -- "Spartacus,"
"Ben-Hur," "West Side Story."
Mostly, she says, she'll concentrate hard on not even thinking about
helping anybody.
By Tuesday, she says, she'll have "all the answers I need" about what to do
next. She may go ahead and apply to law school. She may work on some other
project. "But this is my last march," she says, looking very much like she
means it. "I'm almost 30, and there are other parts of my life that I need to
develop."
Mitch Snyder isn't buying. Donna Brazile, he says, will be organizing for a
long, long time.
"When you're that good at what you do, you've gotta do it," he says. "When
you've got a gift from God, you've got to let it flow."
Brazile shrugs when she hears that.
"Hell, no," she says, almost gently. "I won't go through this again."
Then she grins, big.
"But one day, somebody -- Mitch or Dorothy Height or Coretta Scott King
will call me and say, 'We've got to do something about this drug problem.' And
I'll say, 'When?' "
Articles appear as they were originally printed in The Washington
Post and may not include subsequent corrections.
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